Motul at the EICMA 2017 Motorbike show
Spotlight on Motul at Eicma 2017.
Passion, innovation and motorsport. Motul has forged it’s involvement in EICMA 2017 showing its vision in a brand new stand, over 200 sqm dedicated to showcasing the French company’s ethos, specialised in high performance lubricants since it’s foundation in 1853. Focus on the brands products, lifestyle and…. Dakar!
A few numbers: 1143 exhibitors form 41 countries, and over 600 thousand visitors present in 2016. The most important numbers describing why Motul, the French iconic brand dedicated to high performance lubricants, has chosen EICMA to present it’s products to the motorbikes and to represent the groups values and activities at international level.
Therefore, this year’s edition will be special and not to be missed because Motul will bring to EICMA it’s passion and ties to the racing world, recreating the spectacular and addictive setting of the world’s most captivating rally: Dakar. Our presence will be characterised by the extensive involvement of the visitors that will have the chance to immerse themselves in the atmosphere and landscapes of this spectacular competition with sand, tents campsites and cactuses! Starting from it’s next edition, the 4oth Dakar race has sealed a prestigious partnership with Motul, which will be in South Americas the events major partner and official lubricant partner. At the stand, the fantastic Honda HRC CRF 450 RALLY., set to take on tracks and dirt roads at Dakar 2018 will play the lead role.
At one section of the stand visitors can immerse themselves in Motul’s lifestyle, which will present EICMA it’s new line of merchandising exclusively conceived for Motul enthusiasts. A tradition that comes from history to look at the future and will be set in a real ‘Motul Garage’ and will be premiered at the event. A complete merchandising range with clothes and several articles, which satisfies the requirements of everyone with a passion for motorbikes, technology and tradition. Into the ‘Motul Garage’ it’s shown a new fascinating bike made by Luca Possato of Officine design, the same artist that made the fabulous Motul Onrika 2853 in 2016.
Lastly, Motul will also present the Motolive outdoor area, with spectacular performances by Russian Stuntmen of legend stuntmen team, who will thrill the public with their gravity-defying feats.
EICMA 2017 , the international bike and motorbike show will be open on November 9th and the Motul exhibition area will be in Hall 22 – Stand
